Today’s online world is defined by 22 different generic top-level domains (gTLDs), including .com and .net, and approximately 250 country code TLDs (ccTLDs) such as .de and .jp.
That is about to change. In the coming year, it is anticipated that organizations will be able to propose and apply for gTLDs associated with particular interests or business sectors. These domain names may help organizations enhance branding, revenue, security, and user interaction.
The application process is expected to be thorough and exacting, and applicants must demonstrate a long-term ability to enforce policy for and administer their domain, as well as operate a secure and robust registry infrastructure.